The story

I've always been a researcher.
Curiosity has carried me through every stage of my life.

When I was seven, the teacher asked what we wanted to know about the universe. I raised my hand and said, "I want to know everything." The class laughed, but I meant it. That moment still captures how my mind works. I never felt knowledge had a boundary. I always wanted the full picture.

That instinct shaped my life. I lived across different countries and moved through various creative industries, but these were never just artistic outlets. They were ways to study human behavior. Underneath all of it, I was researching a question I couldn't yet name: Who am I, really?

My teens and twenties were intense, fast, impulsive and full of experimentation. My thirties brought responsibility. After having my daughter at 37, something began to shift.

My forties brought me to a breaking point. I held senior roles and pushed myself to perform at the level I always had, but internally I was collapsing. My anxiety increased, and my memory and executive functioning changed. I could not understand why I was no longer coping, and the confusion made me push even harder. I was failing by my own standards and had no explanation.

So I did what I have always done. I researched.

The turning point came when a friend shared her ADHD diagnosis. Learning about it, and then receiving my own, disrupted everything I thought I knew. At the same time I was entering perimenopause, which intensified every symptom.

The more I researched, the more patterns emerged. Neurodivergence, trauma, identity roles and hormonal changes were not separate issues. They were interconnected pieces of a whole system. Traditional medicine treats these areas separately, but we do not live as separate parts.

That realisation became the foundation of Reiyā.
Reiyā did not begin as a business idea. It came from the need to understand myself. When I started putting the pieces together, something fundamental shifted. For the first time, I could see myself clearly.

That clarity created space for something unexpected. I began to feel empathy for myself. From that empathy grew love, then trust, and finally a sense of inner safety I had never experienced before.

That inner safety changed how I move through my life. I recognise my thoughts, emotions and patterns as they happen, and I make choices from a conscious place instead of running on autopilot.

Seven year old me wanted to know everything.
It took decades to realise that what I had been searching for externally had lived inside me all along, but once I understood that feeling safe is the foundation of everything, I knew I wanted to help others find it too.

x Gio